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Who We Are
Vision & Mission
Core Values & Beliefs
Key Strengths
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Beyond Business
Fairy believes in turning Challenges into Opportunities. We strive to perfect our Processes, People and Practices to shape them into our Key Strengths. Investments in creating a better future are made with an eye to create a mutually beneficial eco-system. Our foundation is adorned with the following key strengths:
Our strongest pillar is our people, and this pillar is endowed with skills, capabilities and an attitude that is hard to replace. Fresh talent combined with an experienced pool of personnel enables tapping the extraordinary potential from seemingly ordinary people. The culture at our company is to inspire our people to experiment innovative ideas and to develop concepts into tangible results that prove to be a breakthrough in the fashion industry. We work with an integrated vision of tirelessly working towards creating Quality Fashion.
Simple, sophisticated and adequately equipped, for end-to end operations, our facilities match those considered the best in the industry. The facilities at Fairy Designs support our other three key strengths, viz. People, Processes and Logistics, and Relationships.
Processes & Logistics
Our processes not only infuse life in our ideas, but also turn them into our dreams and achievements. Sophisticated technology and continuous research enable us to deliver output of only the best quality. Logistics, on the other hand, deliver our dreams to the world. A well-integrated supply chain, ensuring just-in-time delivery to the customers, is one of the critical success factors of our business.
Our terms and dealing with our employees, suppliers, vendors and consumers are absolutely honest and transparent. Hence, our relationship with these parties is amicable, loyal and rewarding.

The product of all these key strengths makes up our company’s growth potential. Our uniqueness and competencies make us create a value for ourselves in the markets that we serve. With transparency and belongingness embedded in our culture, we at Fairy Designs can claim that we are a mutually trustful entity open to any idea that encourages “quality”

Our Design team which is constantly at work on innovating designs, concepts and products by incorporating the latest international trends in fashion & clothing styles.
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