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The word FAIRY which literally means and is characterized as clever, playful, and having magical powers.

The Butterfly signifies multi shades of various colors, innocence, flight and ascension , The shape of the wings also implies growth - of the business,of our partners, of our people - brought about by an exemplary standards in service, innovation and creativity.

The gradation in colour magenta; dark at the thorax depicts royalty, while the lighter shades on the wings suggests romance and passion for fulfilling fashion needs of customers, as the company stands strong as a brand custodian of fashion.

And thus, our values & beliefs reflect in our Logo too.
 
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